The Design of Everyday Things
by Donald Norman
(2002)
Description
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how–and why–some products satisfy customers while others only frustrate them.
Additional information
| Textbook | The Design of Everyday Things |
|---|---|
| Author(s) | Donald Norman |
| Year Published | 2002 |
| Publisher | Basic Books |
| Publication City | New York |
| ISBN | 978-0465067107 |
